Event Tracking

The SDK includes 10 different event groups. You can activate only the groups you need.

Core Events

Automatically tracked:

Event	Description	Payload Parameters (event_params)
page_view	Page view	page_url (string), page_title (string), referrer (string)
session_start	Session start	session_id (string), user_agent (string), timestamp (number)
session_end	Session end	session_id (string), duration_ms (number)
user_engagement	User engagement	engagement_time_ms (number), page_url (string)
click	Click	element_id (string), element_text (string), page_url (string)
scroll	Scroll depth	percent_scrolled (number), page_url (string)
first_visit	First visit	referrer (string), utm_source (string), utm_medium (string)

Example Payloads

// page_view
{ "event_name": "page_view", "event_params": [
  { "key": "page_url", "value": "https://example.com/home" },
  { "key": "page_title", "value": "Home" },
  { "key": "referrer", "value": "https://google.com" }
]}

// session_start
{ "event_name": "session_start", "event_params": [
  { "key": "session_id", "value": "session_1736936000_abc123" },
  { "key": "user_agent", "value": "Mozilla/5.0 (Windows NT 10.0; Win64; x64)" },
  { "key": "timestamp", "value": 1736936200 }
]}

// click
{ "event_name": "click", "event_params": [
  { "key": "element_id", "value": "btn-buy-now" },
  { "key": "element_text", "value": "Buy Now" },
  { "key": "page_url", "value": "https://example.com/product/123" }
]}

---

E-commerce Events

Event	Description	Payload Parameters (event_params)
view_item	Product view	item_id (string), item_name (string), price (number)
add_to_cart	Add to cart	item_id (string), quantity (number), value (number)
remove_from_cart	Remove from cart	item_id (string), quantity (number), value (number)
begin_checkout	Begin checkout	value (number), currency (string), num_items (number)
purchase	Purchase	transaction_id (string), value (number), tax (number), shipping (number)
refund	Refund	transaction_id (string), value (number)
add_to_wishlist	Add to wishlist	item_id (string), item_name (string), price (number)

Example Usage

// View product
b2mTrack('view_item', { item_id: 'SKU123', item_name: 'Laptop', price: 15000 });

// Add to cart
b2mTrack('add_to_cart', { item_id: 'SKU123', quantity: 1, value: 15000 });

// Purchase
b2mTrack('purchase', { transaction_id: 'T12345', value: 15000, tax: 2700, shipping: 50 });

---

Media Events

Event	Description
video_start	Video start
video_progress	Video progress (25%, 50%, 75%)
video_complete	Video complete
file_download	File download

b2mTrack('video_start', { video_id: 'v123', video_title: 'Product Demo', video_duration: 120 });
b2mTrack('video_progress', { video_id: 'v123', percent: 50 });

---

User Events

Event	Description
login	User login
sign_up	User registration
logout	User logout

b2mTrack('login', { method: 'email' });
b2mTrack('sign_up', { method: 'google' });