Retention

The ability of a website or mobile app to keep visitors coming back over time is referred to as user retention. It is a gauge of how effectively a digital platform keeps its user base and encourages users to utilize the platform or service frequently. A successful and engaging platform will normally have a high user retention rate, whereas a service that fails to offer value to its users will likely have a poor user retention rate.

Retention is an engagement analysis feature that breaks down users' session and event behavior, starting from their first session and analyzing through time. To achieve product-market fit and sustainable long-term growth, user retention is essential.

The retention data by comparing the date of that starting event to the date of the return event you’ve specified is determined in B2Metric IQ Retention page.

Creating a Retention Report

To create a retention report, you should first select the event you want to analyze. In this stage, you can add event parameters to the selected event and generate your charts according to these parameters. You can also select more than one event for retention analysis. At that rate, each event will have its own analysis, and will appear as a separate segment in the chart.

Then, you should select a date range. So, retention analysis created within time periods such as one day, last 30 days, last year or within the date range that you specify.

Users could use your services from different platforms like the web, or mobile and your users data may be obtained from certain sources like inhouse CRM or any kind of datastore. Platform selection enables you to set your retention analysis from specific sources.

Finally, you can set your report for different user segments with user filters as an option.