Flow

Flow shows the popular paths that users take on your platform within the selected period of time. The purpose of the Flow is to display collective user flows in the selected event.

You can create a specific path, change the time range of the flow, or add filters and parameters.

Flow helps you to analyze the user journey to identify trends and patterns. With user flow, you can gain a better understanding of your user and use that knowledge to improve the user experience. In short, you can analyze the steps that your users take before or after an event you select.

You can set up an event to analyze outgoing (flow with events that happen after the selected event) or incoming (flow with events that before the selected event) flows with base step. You can set the number of steps you want to see for the selected event in your flow.

Creating a Flow in B2Metric IQ Platform

To create a flow, you should first select the event you want to analyze. Then, you should identify the base step. You can aim to create a flow for the selected event, such as creating flow starting with this event or creating streams ending with this event. You can also add event parameters for the selected event.

After the event selection, you should specify the number of steps for flow. For example, if you choose 3 as max rank, your flow will be created for 3 steps before or 3 steps after the selected event.

For creating a flow, you should also select a date range. You can create your flow special date ranges like yesterday, last month, or you can set a custom date range.

You can also adjust your flow for different data sources with platform selection.

Additionally, you can set your flow for different user segments with user filters.